Practice respect

School: Escola Cuca


We live in a time where the people's mental health is becoming fragile.
Thinking about it, we created a series of everyday situations, where we stand points that could address different spheres of the problems that affect people's mental health. Immediately following the signature of the play with (Practice respect daily) so that we can fight every bad habit that today is becoming more and more visible.
All of these points are just a small percentage that we can identify today.
An announcement created for Unimed, to combat any type of violence that may harm mental health.

This student campaign titled 'Practice respect' was published in Brazil in February, 2021. It was created for the brand: Unimed, by ad school: Escola Cuca. This Integrated medium campaign is related to the Health industry and contains 4 media assets. It was submitted about 3 years ago by Art Director: Manoel D'Alessio.


Advertising School: Escola Cuca, Brasília, Brazil
Creation Director: Paulo Laporta
Art Director: Manoel D'Alessio
Copywriter: Marrysol Oliveira

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