Penningtons was inspired by the story of Akira Armstrong, founder of the plus-size dance company Pretty BIG Movement and professional dancer, who has suffered discrimination because of her size.
This professional campaign titled 'Powersongs against prejudice' was published in Canada in May, 2017. It was created for the brand: Penningtons, by ad agency: Lg2. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: lg2, Canada
Creative Director: François Sauvé
Creatives: Marie-Eve Leclerc-Dion, Valérie Wells, Jonathan Lavoie
Strategic Planning: Anne-Marie Leclair, Sabrina Côté
Account Services: Martine Grégoire, Frédérique Perron-Thomas
Agency Producer: Julie Lorazo
Director: Catherine Therrien
DOP: Alexandre Lampron
Editor: Philippe Gariépy