Description
This Celsius x Nike campaign positions functional energy as a key driver of performance, progress, and consistency. Designed for athletes and everyday movers, this collaboration highlights how Celsius fuels the reps and relentless effort it takes to get better. By combining Nike’s performance mindset with Celsius’s energy drinks, the campaign emphasizes the importance of sustained energy, focus, and endurance during training to perform when it matters.
This student campaign titled 'Power Your Purpose' was published in United States in January, 2026. It was created for the brands: Celsius and Nike, by ad school: Southern Methodist University. This OOH Outdoor medium campaign is related to the Drinks (Non Alcoholic) and Sportswear industries and contains 4 media assets. It was submitted about 2 hours ago by Student: Kaya Lee of Southern Methodist University.
Credits
Advertising Agency (School): Southern Methodist University, Dallas, Texas
Art Director: Kaya Lee and Samantha Penny
Copywriter: Kaya Lee and Samantha Penny
