The power-accessories category had become a numbers game. More capacity. More charge. More features. More specifications competing for space on the box. But power sitting still is only potential. Its value begins when it keeps a day going, carries someone further, or protects a connection that cannot afford to stop. That insight became the foundation of TOROS. Instead of creating a disconnected collection of powerbanks, chargers, cables, and batteries, we built one brand around a single moving idea: Motion is Energy. The thought shaped every part of the identity. A symbol created from the tension between positive and negative. A wordmark engineered to lean forward. A graphic system that stretches, repeats, and moves like current. A colour palette charged with physical and digital energy. And a product architecture capable of connecting every object through one recognisable behaviour. Because TOROS isn’t about how much power you have. It’s about where that power takes you.
Description
Power accessories are often sold through numbers: more capacity, more charge, more features. We built a brand around a different thought, power only matters when it moves. Motion became the central idea connecting the identity and product ecosystem, turning power-banks, chargers, cables and batteries into one unified brand with a shared sense of energy and forward momentum.
This professional campaign titled 'POWER ONLY MATTERS WHEN IT MOVES' was published in Iraq in May, 2026. It was created for the brand: Toros, by ad agency: 33Studio. This Design and Integrated media campaign is related to the Electronic Devices, Electronics, Technology, and Retail Services industries and contains 13 media assets. It was submitted about 2 hours ago by Creative Director: Alan Baban of Thirty Three Studio.
Credits
Creative Agency: 33Studio, Sulaymaniyah, Iraq
Client: Mustawfy Group, Iraq
Brand: TOROS®
Creative Director: Alan Baban
Account Manager: Samaa Jaff
Design & Art Direction: 33Studio
