Poster of extreme purity

Agency: TBWA


From the 14th December ABSOLUT Vodka will take over one of Avenue de l’Opéra’s bus shelters, giving Parisians the chance to see a poster of extreme purity. Made without ink, without chlorine, on 100% cellulose paper and only artist Simon Schubert’s intricate folding technique, this campaign, conceived by TBWA\BEING Paris, celebrates purity from every angle.

This professional campaign titled 'Poster of extreme purity' was published in France in December, 2011. It was created for the brand: Absolut, by ad agency: TBWA. This Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 12 years ago.


Advertising Agency: TBWA\BEING Paris, France
Creative Director: Paul Wauters
Art Director: Nicolas Boyer
Copywriter: Marc Platet
Art Buyer: Constance Gennari, Isabelle Darmendrail
Artist: Simon Schubert


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