Poster Exhibition

Agency: Hakuhodo


One of Japan’s leading printing companies, Shoei continues to challenge the potential of printing through introduction of high-performance laser printers, UV inkjet printers and other sophisticated printing technology. We were tasked with developing an effective way to promote awareness of Shoei printing technology among business partners. Rather than promoting theoretical understanding, we sought to intuitively convey the scope and potential of printing technology.
We sought to convey superior technology to their business partner by mounting a poster exhibition.
Emotions evoked by printing and short words representing texture and technology are conveyed with typography produced with specialized printing techniques, effectively communicating the Shoei dedication to expanding the potential of advanced printing technologies.
We also produced a brochure that creates the impression of miniature posters output from the Shoei corporate logo, with its design motif of paper exiting the printer.
More than 1,000 business partners attended the exhibition, leading to significantly expanded awareness and increased orders.

This professional campaign titled 'Poster Exhibition' was published in Japan in October, 2016. It was created for the brand: Shoei, by ad agency: Hakuhodo. This Experiential medium campaign is related to the Professional Services industry and contains 5 media assets. It was submitted over 7 years ago.


Advertising Agency: Hakuhodo, Japan
Design Company: Tide
Art Director: Tatsuki Ikezawa
Copywriter: Sotaro Akira
Designer: Shuichiro Suzuki
Copywriter: Bob Ward


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