ADVERTISING

Heineken

+ POOL

Description

The Cities Project by Heineken helps bring to life projects that make great cities even greater. To kick off this year’s campaign and to provide insight into the types of projects it will support in 2017, Heineken is partnering with + POOL to help bring their idea – developing an Olympic-sized, water-filtering, floating swimming pool in New York’s river – closer to reality. To support the initiative, Heineken has also partnered with Tribeca Film Festival to raise awareness of the project and engage fans nationwide with a virtual reality documentary developed by Tribeca Studios. Heineken is rallying support for + POOL by asking fans to pledge to swim in the river once it’s created. If 100,000 pledges are registered at www.swimintheriver.com, Heineken will contribute $100,000 to the project.

This professional campaign titled '+ POOL' was published in United States in April, 2017. It was created for the brand: Heineken, . This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 5 years ago.

Kaplan University

ADVERTISING

iStock Essentials

Heineken beer

Artist: bizoo_n

iStock Signature

Heineken beer delivery vehicle

Artist: adam bennie

iStock Signature

Heineken

Artist: pjohnson1

iStock Essentials

Bottles of Heineken beer

Artist: monticelllo

iStock Essentials

Army of Heineken beer bottles in...

Artist: Renewer

iStock Signature

Heineken Beer

Artist: MoreISO

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.