When children hear stories, they use them to make sense of the world. It shapes how they think and affects choices they make even later in life. Most fairytales we’ve grown up with reiterate toxic gender roles by conditioning kids to think girls must be beautiful and docile while boys must be strong and violent, or they're simply not good enough. If we want to change how kids see themselves, we need to change the narrative of stories they're being told. Presenting Plot Twist - an AI-based personalised and interactive storytelling experience with Alexa on Amazon FreeTime. Our little reminder to kids that they can be whoever they want to be.
This student campaign titled 'Plot Twist' was published in India in April, 2019. It was created for the brand: Amazon Echo Dot Kids Edition, by ad school: Miami Ad School. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising School: Miami Ad School India / Miami Ad School USA
Art Director: Jordan Bromberg
Copywriters: Palak Kapadia, Rohit Wani