Play Keeps Us Alive

Agencies: Allthingsdibo HRMNY


Qiddiya is the city of play in Saudi Arabia. On the occasion of Founding Day 2024, we presented to our audience full circle how play has shaped the present and is creating the future.
To showcase that, we have gone through different eras and presented how play has always been a fundamental part of society; 2024, the nineties, the seventies, the forties, all the way to Founding day (1727). It is a journey through time as each of our main characters takes us back to the games they have played as children that have led them to doing what they ended up doing as adults. Play, in its different forms, is a fundamental part of shaping society. And in Qiddiya, it goes full circle as we showed that the child playing in the 1700s may have imagined a city far off in our future.
The tagline of the campaign means "From Founding day, Play keeps us alive".

This professional campaign titled 'Play Keeps Us Alive' was published in Saudi Arabia in February, 2024. It was created for the brand: Qiddiya, by ad agencies: Allthingsdibo and HRMNY. This Film medium campaign is related to the Real Estate industry and contains 1 media asset. It was submitted about 2 months ago by Director: Dibo of Allthingsdibo.


Director: Dibo
DOP: Ahmed Hamdi
1st AD: Inas El Bannan
Art Director: Mark Wagih
Costume Designer: Amna El Shandaweely
Freefly: Lababidi
Sound Engineer: Morsi
2nd AD: Mai Wael
3rd AD: Alia El Bakry

Post Production: VIVID Studios
Editor: Omar Helal
Grading: Sami Nassar

Music Production: Amr El Banna
Sound Design: Hosny Ali Hosny

Production House: Made in Saudi Films
General Manager: Hesham El Manawaty
Head of Production: Anthony Chamoun
Producer: Diana Moghrabi
Line Producer: Mohamad Rafiq Anan

Servicing Production House: Butter Films
Executive Producers: Omar Hamdy and Mahmoud Derbala
Producer: Shereen Moussa
Line Producers: Esraa Abdelrazek and Logayna Habib
Head of Production: Waleed Abdelsalam
Production Manager: Hassan El Non

Agency: HRMNY
Nawaf Al Jahdali
Samir Chajia


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