Play It Forward
Description
Travere Therapeutics announced the launch of a new awareness campaign, “Play It Forward,” to bring hope and encouragement to the focal segmental glomerulosclerosis (FSGS) community. FSGS is a rare kidney disease (RKD) affecting children and adults and a leading cause of kidney failure.
Launching on the first-ever FSGS Awareness Day, the campaign features a powerful anthem, written and produced by multi-Grammy-winning producer, songwriter and pianist Brian Kennedy and singer-songwriter, David Rush, both living with FSGS. The musicians invite the FSGS community to use the soundtrack to post their own creative and artistic expressions on social media using #PlayitForwardFSGS, showcasing the unique talents of the community and the stories of individuals who are thriving beyond the limits of FSGS.
The campaign launch also features a hero video featuring Kennedy and Rush discussing their FSGS journeys and documenting the creation of their anthem
This professional campaign titled 'Play It Forward' was published in United States in June, 2025. It was created for the brand: Travere Therapeutics, . This Film medium campaign is related to the Health and Music industries and contains 1 media asset. It was submitted 5 months ago.
