Peyton and Eli Manning – acclaimed former NFL football quarterbacks, brothers and members of the Manning football dynasty – star in a new “Play Football” campaign, a fun and humorous initiative to promote the League’s youth program, NFL Play Football. The campaign comically compares past perceptions of football with what the game is like for kids today while promoting registration for youth flag and tackle football.
Created by 72andSunny, the campaign comprises three short films – “Conditioning,” “Sheriff” and “Respect” – feature the Super Bowl-winning quarterbacks alongside young flag and tackle football players. In each spot, the past perceptions of football – characterized as Peyton’s era, which was all about the grind, toughness and a “blood, sweat and tears” mentality – contrast with the present emphasis on creativity, inclusivity, self-expression, having fun and playing loose – embodied by Eli.
This professional campaign titled 'Play Football' was published in United States in August, 2022. It was created for the brand: NFL, by ad agency: 72andSunny. This Film and Integrated media campaign is related to the Sports industry and contains 2 media assets. It was submitted over 1 year ago.
Brand: National Football League (NFL)
Creative Agency: 72andSunny Los Angeles
Production: M SSNG P ECES
Director: Conor Byrne
Editorial/Post: Cabin Editing Company
Mix: LIME Studios
Finishing: Shape + Light