EA Sports

Play Closer - EA Sports FC24 on PS5

Agency: adam&eveDDB


Sony Interactive Entertainment and EA SPORTS are pleased to debut their latest spot, introducing a new era of football that lets you “Play Closer” to the World’s Game on PlayStation 5.

The new film celebrates the upcoming launch of EA SPORTS FC™ 24 on PS5, showing how football fans can “Play Closer” to the best in the game, experiencing the most true-to-football experience ever through HyperMotionV and immersive PS5 features such as Haptic Feedback and 3D audio.

We’re bringing fans closer than ever to some of the greatest players in the game, in a campaign featuring football and UEFA Champions League icons Zinedine Zidane, David Beckham, and Didier Drogba, along with present day stars Sam Kerr and Jack Grealish. All to prepare PlayStation 5 players for the life-like movement and details they can expect from EA SPORTS FC™ 24.

This new spot for EA SPORTS FC™ 24 on PlayStation 5, the latest from Sony Interactive Entertainment and adam&eveDDB is now live.

This professional campaign titled 'Play Closer - EA Sports FC24 on PS5' was published in United States in August, 2023. It was created for the brand: EA Sports, by ad agency: adam&eveDDB. This Film medium campaign is related to the Gaming and Sports industries and contains 1 media asset. It was submitted 8 months ago.


Sony Interactive Entertainment
• Senior Vice President, Global Sales & Marketing: Eric Lempel
• Senior Vice President, Brand, Product & Services Marketing: Andrea
• Vice President, Brand, Hardware and Peripherals: Isabelle Tomatis
• Director, Global Brand Marketing: Adam Grant
• Group Manager, Global Brand Marketing: Jayne Murphy
• Senior Brand Manager, Global Brand Marketing: Mattia Maccario
• Senior Manager, Global Partnerships: James Olivier
• Senior Partnerships Brand Manager: Calum Watkins
• Vice President, Global Partner Marketing, Analytics and Monetization:
Shelby Cox
• Director, Strategic Accounts, Global Partner Marketing: Josh Viloria
• Partner Marketing Team Lead, Global Partner Marketing: Aurélien Palle
• Senior Partner Marketing Manager, Global Partner Marketing: Joel
• Senior Lead, Creative Agency and Localization Management: Renée Holt
• Senior Media Strategy Lead: Sam Bosden
• Senior Media Planner: Blake Freedman

Electronic Arts
• VP EA SPORTS Brand: David Jackson
• Senior Director Brand Marketing: Paul Marr
• Director Brand Marketing: Ben Prout
• Senior Director, FC Brand Activation: James Salmon
• Senior Manager, FC Brand Activation: Jens Abel
• Athlete Marketing Director: Julien Lanfrey
• Athlete Marketing Manager: Drew Jenkins
• Senior Manager Business Development: Chloe Guigui
• Associate Manager FC Brand Activation: Sameena Ramsden
• Lead, FC Brand Activation UKI: Sehrish Mumtaz
• Senior Manager FC Brand Activation Southern Europe: Antoine Cohet
• Director Integrated Planning EA Sports: Missy Nadler
• Sr. Manager Integrated Planning: Peter Phillips
• Director Marcom Creative - Production: Andy Gillooley
• Producer Marcom Production: Eoin Lúc Ó Ceallaigh
• Supervisor Game Capture Marcom Production: Sam Goncalves
• Capture Artist Marcom Production: Juan Vargas

• Exec. Chair: Tammy Einav
• CEO: Helen Andrews
• CCO: Richard Brim
• CSO: Martin Beverley
• ECDs: Ant Nelson and Mike Sutherland
• Creative Directors: Paul Knott & Tim Vance
• Content Creative: Reanne Whittaker
• Planning Director: David Mortimer
• Managing Partner: Sarah Coleman
• Business Director: George Fox
• Account Director: Beth Bridgen
• Account Manager: Jono Shaw
• Joint Heads of Integrated Production: Sally Pritchett and Nikki
• Executive Producer: Celestine Hall
• Assistant Producer: Lynn Murphy
• Project Manager: Amy Waldman
• Legal Team: Candice Macleod, Tom Campbell, and Trine Odin
• Deputy Head of Business Affairs: Dolores King
• Global Business Director: Sybille Chrissoveloni
• Account Director: Theo Tsangarides
• Senior Account Manager/s: Eleanor Kendrick-Jones, George Zomot
• Account Manager: Jemma Mendoza
• Production Operations Director: Brett Gurney
• Operations Manager: Jon Phillips
• Executive Producer: Ludovica Melica
• Senior Producer: Charlotte O'Reilly
• Producer/s: Dylan Pugh, Kieran Johnson, Sam Hiorns
• Senior Editor: Nuno Costa
• Motion Designer: Teodor Stanev
• QC: Stuart Moore, Chloe Maudsley, James Pyne, Gemma Hughes
• Digital Producer: Matthew Walker
• Design Director: Sam Butler
• Creative Technology Director: Hash Milhan
• Tech QA: Mark Sadler
• Head of Digital: James Brown
• Head of Production, Graphic/Print Production: Marc Dolby
• Senior Producer, Graphic/Print Production: Tony Hutton, Dave Whipps
• Studio Graphic and Print Production Team

King Henry
• Studio Manager, Design: Rob Wallis
• Head of Design: Paul Knowles
• Design Director: Scott Silvey
• Designer/s: Martyn Goh, Roberto Celentano, Sam Stabler, and Sam
• Deputy Studio Manager, Artworking: Dave Callow
• Artworker/s: Paul Jeffrey and Paul Mayes
• Studio Project Manager, Retouching: DanSandalls
• Head of CGI: Charlie Townsend
• Senior Creative Retoucher: Jon Webb
• Retoucher: Gemma Lawton

The Mayda Creative Co.
• Director: Carl Addy
• Executive Producer: Dee Allen
• Producer: Danika Casas
• Creative Partnerships: Emerald Toller
• Live Action Producer: Elliott Tagg
• Post Production Producer: Rose Canuto
• VFX Artist: Michael Smith
• Storyboard Artist: Syd Fini

Search Party (Editorial)
• Founder and Editor: Pete Fullarton
• Editor: Kev Reilly

Sine (Audio Post-Production)
• Managing Director: Julian Marshall
• Lead Engineer: Phil Bolland
• Sound Designer: Frankie Beirne

No. 8 (Colour)
• Colour Executive Producer: Charlie Morris
• Colorist: Alex Gregory

• Executive Creative Director: Anton Shavkero
• Executive Producer: Olga Shkurenkova
• 3D Artists: Vlad Petrenko, Tim Baym, Yuriy Adam, Zinnur Mustafin, and
Ars Sozinov
• Avatar Artist: Alex Gorin
• Lead Compositor: Sergey Frolov
Territory (VFX)
• Creative Director: Chris Sharpe
• Art Director: Frank De Sousa
• Executive Producer: Casey Leigh
• Executive Producer: Luiza Cruz Flade
• Coordinator: Marianne Bowser
• Executive Creative Director: Dorian Thomas
• VFX Director: Luca Zappala
• Motion Director: Jorge Almeida
• Senior Motion Designer: Jacob Wrigley
• Senior Motion Designer: Nick Wood
• Motion Designer: Sam Ball
• Motion Designer: Daniel Wyatt
• Motion Designer: Duncan Tune
• Motion Designer: Ferdinando Spagnolo
• Compositor: Cecile Ceppi
• Compositor: Janusz Murawski
• Compositor: Christian Stanzel
• Compositor: Becanti Wijnbergh
• Junior 3D Modeller: Toby Haslam
• VFX Artist: Sebastian Mayer
• Editor: Aeneas Duncan
• Data Wrangler: Liam Adam

Mekka Media (Service Production Co., New York)
• Executive Producer: Rob Mackler
• Executive Producer: Michael Dudek
• Producer: Cameron Sczempka
• Production Manager: Sam Xenos

Sugar Free TV (Service Production Co., Manchester)
• Producer: Michelle O’Brien
• Producer: Eleanor Stonehouse
• Producer: Glyn Davidson

voodoo (Service Production Co., Marseille)
• Executive Producer: François Larpin
• Service Producer: Adrien Chibatte
• Production Manager: Thomas Porchez
• Unit Manager: Luca Martinez
• Assistant Unit Manager: Giulia Chauvin


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