American Family Insurance

60th Anniversary of the March on Washington

Agency: Elite Media

Honoring the March on Washington

Honoring Those Who Continue to Dream Fearlessly

I Dream Fearlessly


August 28 marks the 60th Anniversary of the March on Washington and Dr. Martin Luther King Jr.’s “I Have a Dream” speech. To honor the occasion, American Family Insurance, in partnership with TIME, has assembled an integrated campaign which builds on American Family and TIME’s ongoing partnership dating back to 2020. The campaign includes a tribute video (“60th Anniversary”), :30 commemorative spot (“The March”), and series of social videos featuring such notables as abolitionist Yusef Salaam, actress Yara Shahidi, Olympic athlete Ibtihaj Muhammad, and Bernice A. King, daughter of Martin Luther King Jr. The commemorative ad will debut on August 28 and run throughout the day on media purchased by American Family Insurance. The digital tribute and social media videos will also be posted throughout the day. In addition to American Family Insurance and TIME, other partners involved with this commemorative campaign include Elite Media, American Family’s creative agency partner, TIME’s Red Border Studios (Production) and Performics (Media).

This professional campaign titled '60th Anniversary of the March on Washington' was published in United States in August, 2023. It was created for the brand: American Family Insurance, by ad agency: Elite Media. This Digital and Film media campaign is related to the Insurance and Media industries and contains 3 media assets. It was submitted 6 months ago by President: Roy Elvove of Elvove Associates LLC.


Client: American Family Insurance
Elicia Azali - Enterprise Chief Marketing Officer
Sherina Smith - Chief Marketing Officer
Ryan Anderson - Director of Advertising
Ann Poulose - Director of Media & Audience Management Marketing Division
John Valadez- Marketing Manager
Nicholas Baillies- Marketing Strategy, Communications Planning, Creative Development & Production

Creative Agency: Elite Media
Chris Crawford - Chief Creative Officer
Jindai Joseph - Executive Creative Director
Mo Alsadi - Art Director
April Smith - Account Director
Laura Bzdek - Sr. Account Director
Terrie Cammarata - Account Supervisor
Jackie Crockwell - Project Manager
Maria Rosa - Director, Strategic Initiatives

Production Partner: TIME’s Red Border Studios
Sadé Muhammad—Chief Marketing Officer
Beth Devillez—VP, Partnerships
Dan Schunk — VP, Brand & Creative Strategy
Marissa Maylin — Senior Manager, Special Projects
Steve Clancy — VP, Customer Success
Teagan Nurse — Senior Project Manager
Nick Johnson — Design
Mariana Schuss — Account Manager
Ebony Blanding— Director
Abe Zverow— Assistant Director
Karl Blomberg—Director of Photography
Mike Fox— Producer

Media Agency: Performics
Tessa Binney — SVP, Performance Solutions
Beth Bradley — SVP, Comms Planning Director
Gian Angelo — Media Director
Ashley Waller —Strategy Director
Julie Duran —Brand Experience Supervisor


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