Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in today’s fast-paced environment is an ongoing challenge for New Zealand families.
In partnership with Gilbert Rugby, Nakatomi, child psychologist Dr Emma Woodward and Colenso BBDO, Spark is developing a Bluetooth-enabled smart rugby ball to help families achieve a healthy balance of screen time and active playtime. The product is currently a prototype, with a New Zealand trial underway with local families.
This professional campaign titled 'Play by Spark' was published in New Zealand in November, 2019. It was created for the brand: Spark, by ad agency: BBDO. This Experiential medium campaign is related to the Toys industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Colenso BBDO, New Zealand
Partners: Gilbert Rugby, Nakatomi, Dr Emma Woodward
Production Partner: Sweetshop
Director: Mark Albiston
Animation: Pete Circuit
Post Production: Creature
Sound: Franklin Rd
Photography: Troy Goodall