This is the latest initiative from Spark designed to help preserve Māori oral traditions and archive stories, complementing Kupu, a platform that translates images into Te Reo Māori.
The 0800 MATARIKI campaign features nine stories, one for each star in the constellation, voiced by four prominent New Zealand orators – Rangi Matamua, Stacey Morrison, Te Karere host, Scotty Morrison, and tikanga expert, Rhonda Tibble.
Each of the stories was recorded with guidance from Matamua and were inspired by his book, Matariki: The star of the year, which is based on the Matariki stories from his ancestry of respected Māori Astronomers.
Rangi has spent the past 20 years researching Matariki and is passionate about helping to reconnect people with their environment through education and story-telling.
This professional campaign titled '0800 Matariki' was published in New Zealand in June, 2019. It was created for the brand: Spark, by ad agency: BBDO. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Colenso BBDO, New Zealand
Media Agency: PHD Auckland
Director of Photography: Riki Reinfield
Sound Design: Franklin Road
Project Partners: Dr Rangi Matamua, Stacey Morrison, Scott Morrison, Rhonda Tibble
Brand Lead Partner: Hannah Bay
Brand Partner Social: Caitlin Hayns
Māori Strategy Lead: Lisa Paraku