Description
MassMutual has launched the latest instalment of its long-running ‘Dynamic Duos’ campaign, created by 72andSunny New York in partnership with the National Hockey League and the National Hockey League Players' Association. Timed to coincide with the Stanley Cup Playoffs, the fourth edition of the campaign uses the chemistry between iconic hockey teammates to highlight the importance of trusted financial partnerships.
This year’s spots feature Brad Marchand and Sam Bennett of the Florida Panthers, alongside Mikko Rantanen and Jake Oettinger of the Dallas Stars. Through humorous scenarios, the campaign draws parallels between teamwork on the ice and financial planning off it, while broadening MassMutual’s messaging beyond life insurance to include wealth management and holistic financial solutions.
By leaning into hockey culture and player personalities, the campaign aims to connect authentically with fans while reinforcing the value of long-term financial guidance. The work continues MassMutual’s strategy of using sports partnerships to humanise financial services and position trusted advisors as essential teammates in planning for the future.
This professional campaign titled ' Play by Play for Your Next Move' was published in United States in May, 2026. It was created for the brands: MassMutual, NHL, and NHL Players Association, by ad agency: 72andSunny. This Film and Integrated media campaign is related to the Finance, Insurance, and Sports industries and contains 2 media assets. It was submitted 7 minutes ago.
