Play, Boy!

Agency: 22feet


Insight: The first thing you do when you get your hands on a Playboy is to head straight to the centre spread.

This professional campaign titled 'Play, Boy!' was published in India in August, 2011. It was created for the brand: Axe, by ad agency: 22feet. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 12 years ago.


Brief: And and Vh1 Ticket to Ride is having a competition where they will be sending two lucky boys on an all-expense paid trip to attend the Halloween Party in the PlayBoy Mansion
Idea: Get to the centre spread in the fastest time and you and a friend could be on your way to the Playboy Mansion
Advertising Agency: 22feet, India
Creative Director: Vinod Moolacherry
Art Directors: Deepu Sasikumar, Seema Parab
Copywriter: Brijesh Jacob
Additional credits: Karthik CK, Girish Mehta, Pulkit Rangwani, Srikanth Mattihalli, Raghunath J, Tom Jose, Shirley D'Costa


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