Interactive print ad that appeared in newspapers and on campuses. The ads encourage the consumer to crumple up the soccer ball patterned ad and play a spontaneous pick up game hence spreading the love of the sport throughout the city. Download the pdf of the poster, print and play.
This professional campaign titled 'Play ball' was published on January 26, 2008. This Ambient medium campaign is related to the Education industry and contains 1 media asset. It was submitted about 15 years ago.
Advertising Agency: Palm Arnold communications, Canada
Creative Directors: Pascal DeDecker, Christina Brown
Copywriter: Jean-Laurent Py
Art Director: Sébastien Boutebel