Task: Each year 40 tons of plastic are carried to the ocean by the Danube. Global 2000 wanted to make aware of this fact.
Idea: If we don’t reduce our plastic usage and therefore our rivers continue to carry our plastic waste into our oceans, they are literally drowning in plastic.
Solution: We showed that our oceans are in danger to overflow with our plastic waste, by showing an ocean’s surface made out of plastic.
This professional campaign titled 'Plastic Ocean' was published in Austria in June, 2018. It was created for the brand: Global 2000, by ad agency: Heimat. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Director: Simon Pointner
Photographer / Retouching: Mladen Penev