Pizza Hut is always pushing the boundaries of food innovation – today launching the ‘Pizza Hut x KFC Chicken Popcorn Pizza’. This limited-edition pizza combines Pizza Hut’s iconic crispy crust with the goodness of KFC’s Chicken Popcorn pieces, classic gravy, plus a generous serving of cheese, sweetcorn, and mushrooms.
To celebrate their tasty partnership, Ogilvy Hong Kong and the two brands launched the ’Pizza Hut x KFC Kitchen’, a mobile game that connects two phones and challenges two players to craft a ‘Pizza Hut x KFC Chicken Popcorn Pizza’ against the clock together, playing as the Pizzatainer and Colonel Sanders.
Teamwork is the name of the game as players have to knead the dough, fry the chicken popcorn, and bake the pizza too. Complete the tasks in the time given to win Pizza Hut and KFC coupons.
This professional campaign titled 'Pizza Hut x KFC Kitchen' was published in China in November, 2020. It was created for the brands: KFC and Pizza Hut, by ad agency: Ogilvy. This Digital medium campaign is related to the Food industry and contains 6 media assets. It was submitted over 2 years ago.
Advertising Agency: Ogilvy Hong Kong
Chief Creative Officer APAC: Reed Collins
Executive Creative Director: John Koay
Executive Creative Director: Matthew Nisbet
Associate Creative Director: Amy Cheng
Senior Art Director: Jo Wong
Senior Art Director: Adrienne Andaya
Art Director: John Koay
Art Director: Sana Au Yeung
Copywriter: Alexandra Colgan
Executive Group Director: Yuli Setiadi
Group Account Director: Vincent Lam
Account Manager: Rachel Tsui
Senior Account Executive: Clover Yuen
Head of Creative Technology: Manolis Perrakis
Senior Digital Producer: James Wong
Principal web developer: Leslie Cheung
Web Developer: Dick Tang
Chief Executive Officer Pizza Hut: Elizabeth Lix Ting
Marketing Director: Wendy Leung
Marketing Manager: Yoyo Lam
Assistant Marketing Manager: Karen Shea