Passing time while in quarantine gets harder and harder. IKEA customers will be able to choose not to receive assembly instructions,
creating a life-size puzzle that will definitely fill up their time.
This student campaign titled 'Piece Together' was published in Germany in April, 2020. It was created for the brand: IKEA, by ad schools: Escola Superior de Comunicação Social and Miami Ad School. This Integrated medium campaign is related to the House, Garden, Public Interest, NGO, and Retail Services industries and contains 2 media assets. It was submitted over 2 years ago.
Advertising Schools: Miami Ad School Europe, Escola Superior de Comunicação Social
Copywriter: Simão Barreto
Art Director: Carlota Real