Save the Children

Picture Protect

Agency: Åkestam Holst


Send to your friends:
What if your pictures on the internet are modified or end up somewhere you never intended? Unfortunately, this happens more often than you think, especially to young people. We created Picture Protect to make it easier to keep track of your pictures online. To promote the service, we created a viral generator where anyone can create an email with a link to a fake site and send it to a friend. The friend will appear on the fake site with their personal pictures found on google. It's an eye opening example to make you aware of the problem and start using Picture Protect. We used it successfully ourselves to send email to influential people like journalists.

This professional campaign titled 'Picture Protect' was published in Sweden in April, 2011. It was created for the brand: Save the Children, by ad agency: Åkestam Holst. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 13 years ago.


Advertising Agency: Åkestam Holst, Sweden
Creative Director: Martin Cedergren
Art Director: Björn Gustafsson
Copywriter: Patrick Dry
Code / Design: Andreas Fernhede Dagman


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