Tibits is a high-class vegetarian restaurant located in Zurich, Bern, Basel, and London. But not many people are aware that you can also order food to take away. So we developed a new take-away bag: A few movements transform it into a picknick blanket and back into a bag again. Thus, tibits customers spread the message in surrounding squares and parks. The new bag is legally protected and available for free with take-away food in all Swiss restaurants and London.
This professional campaign titled 'Picnic blanket bag' was published in Switzerland in August, 2012. It was created for the brand: Tibits Vegetarian Restaurant, by ad agency: BBDO. This Direct medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Creative Director: Andi Portmann
Art Directors: Barbara Hartmann, Iwan von Rickenbach
Copywriters: Andi Portmann, Roby Donà
Illustrator: Flurin Müller / Goldschnitt