To promote the Alliance Theatre's production of Cuttin' Up, a play about the culture of the African-American barber shop, we created a guerilla campaign based on a classic icon that figures prominently in the play - the afro pick. We hired Atomic Props to produce a series of five-foot-tall afro picks and then we set them in large shrubs and bushes around the city.
Our goal was to generate buzz and ticket sales, and we got both – five stories on the local news, and a 60% increase in ticket sales.
This professional campaign titled 'Pick' was published on August 18, 2007. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 16 years ago.
Advertising Agency: BBDO Atlanta, USA
Art Director: Marco Howell
Creative Director: Kyle Lewis
Producers: Patrick Hudson, Kelly Harden
Production Company: Atomic Props
Writer: Phil Gable