Phone, Aim, Bear, Camp Songs

Agency: Deutsch


Busch beer is launching a new set of TV commercials with creative partner Deutsch, the Busch Guy is back! The spots continue to build equity for Busch around the Busch Guy and the perfect spot to crack open a crisp, cold, refreshing can of Busch—the great outdoors.
The new effort, launched in mid-February, is unmistakably Busch and features some of the brand’s iconic marketing assets including the ‘stream pull’ and ‘BUSCHHHHH’ can crack. The Busch Guy was introduced in 2017 in the brand’s first ever Super Bowl spot.
“Our new Busch spots resonate with our drinkers with humorous and relatable scenarios that all take place in the refreshing great outdoors. We saw extremely positive feedback on the Busch Guy after last year’s Super Bowl spot, and look forward to continuing the momentum,” said Chelsea Phillips, VP of Value Brands at Anheuser-Busch.
“Our consumer enjoys seeing a piece of themselves in the Busch spots while having a laugh at the same time. We believe the work will forge an even more durable connection with beer drinkers everywhere,” said Dan Kelleher, Chief Creative Officer of Deutsch’s NY office.
The four new spots are titled ‘Camp Song,’ ‘Phone,’ ‘Bear,’ and ‘Aim.’

This professional campaign titled 'Phone, Aim, Bear, Camp Songs' was published in United States in February, 2018. It was created for the brand: Busch, by ad agency: Deutsch. This Film medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted over 6 years ago.


Advertising Agency: Deutsch, New York City, USA
Chief Creative Officer: Dan Kelleher
Executive Creative Director: Jeff Vinick
Creative Directors: Heather English, Marques Gartrell
Associate Creative Directors: Paul Eliker, Carla Butwin
Director of Integrated Production: Joe Calabrese
Executive Producer: Crissy Cicco
Director of Integrated Business Affairs: Maria Taris
Group Director, Integrated Business Affairs: Stacy Schwartz
Senior Business Affairs Manager: Dawn Doumeng
Senior Strategist: Sidney Henne
Head of Digital Strategy / Invention: Rachel Mercer
Project Manager: Ashley Heisner
Account Director: Andrew Arnot
Account Supervisor: Madalyn McLane
Assistant Account Executive: Miles Marden
Production Company: Radical Media
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Producer: Laura Heflin
Editorial Company: Mackcut
Editor: Ian Mackenzie
Assistant Editor: Mike Leuis
Executive Producer: Gina Pagano
Telecine: Company 3
Senior Colorist: Tim Masick
VFX Company: The Mill / NY
EP: Chris Kiser
Senior Producer: Colin Blaney
Production Coordinator: Mia Lalanne
VFX Supervisor: Jade Kim
Lead Compositor: Keith Sullivan
Compositors: Sung Eun Moon, Kevan Lee, Sohee Sohn
Original Music: JSM
Chief Creative Officer: Joel Simon
Executive Producer: Jeff Fiorello
Arrangers: Joel Simon, Nathan Kil
Producer: Norm Felker
Audio Post Company: Sonic Union
Executive Producer: Justine Cortale
Producer: Pat Sullivan
Mix Engineer: Steve Rosen

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