Father’s Day Surprise

Agency: Deutsch


This year, Busch is helping Dads across America get the gift they really want for Father’s Day… the gift of beer.
Busch will no longer stand idly by as hard-working, loyal dads are inundated with the bad, the weird and the unwanted sorta-sentimental-but-mostly-last-minute gifts. No more patterned socks. No more ugly ties. No more goofy hats or Car Magazine. All Dad wants for Father’s Day is an ice-cold beer with you, and Busch is helping to spread the word.
Meet Joe Gray: father of three and resident of Cherry Valley, NY (population: 1,200). While he appreciates the effort his family goes to each year for Father’s Day, all he REALLY wants is to crack open his favorite ice-cold beer and relax… so Busch lobbied and campaigned in Cherry Valley to make sure that is EXACTLY what happened.

This professional campaign titled 'Father’s Day Surprise' was published in United States in June, 2018. It was created for the brand: Busch, by ad agency: Deutsch. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: Deutsch, New York, USA
Chief Creative Officer: Dan Kelleher
Executive Creative Director: Jeff Vinick
Creative Directors: Heather English, Marques Gartrell
Associate Creative Directors: Paul Eliker, Carla Butwin
Director of Integrated Production: Joe Calabrese
Producer: Lauren Pfahler
Director of Integrated Business Affairs: Maria Taris
Group Director, Integrated Business Affairs: Stacy Schwartz
Senior Business Affairs Manager: Dawn Doumeng
Chief Strategy Officer: Matt Baker
Planning Director: Andrew Quay
Senior Strategist: Rachel Gruber
Project Manager: Ashley Heisner
Account Director: Andrew Arnot
Account Supervisor: Madalyn McLane
Assistant Account Executive: Taylor Jerome
Production / Editorial Company / Audio Post Company: Steelhead
Directors: Joe Pernice, Jeff Morgan
DOP: Thomas Petersen
Production Sound Mixer: Miliken Gardner
Executive Producer: Jeff Morgan
Editor: Juan Guzman
Assistant Editor: Erik Skattum
Producer: Samantha Addy
Executive Producer: Jeff Morgan
Colorist: Juan Guzman
Original Music: Pulse Music
Music by: Charles Humenry, Adam Miele, Dan Kuby
Executive Producer: Dan Kuby
Mix Engineer: Juan Guzman
Producer: Sam Addy
Executive Producer: Jeff Morgan


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