Phoenix Mills

Phoenix Citadel Indore - Mall Launch

Agency: Pixelfox


Phoenix Group was going to launch Central India’s Largest Mall, bringing to Indore a host of luxury brands for the first time. The mall was to have grand Italian architecture and a truly European ambience. With our digital campaigns, we needed to create the right response and engagement at the correct time.

For a mall that would bring in truly unique and luxurious experiences to Indore, we crafted the campaign articulation of ‘Like Never Before’. Our campaign strategy focused on the key pillars of Italian Architecture, Luxurious Experiences and Indore’s Cultural Heritage.

We divided the campaign into 3 phases: pre-launch, launch and sustenance. We started by building curiosity around the concept of ‘Italy in Indore’ and creating teasers to hint at the mall’s USPs.

This professional campaign titled 'Phoenix Citadel Indore - Mall Launch' was published in India in November, 2022. It was created for the brand: Phoenix Mills, by ad agency: Pixelfox. This Content, Design, and Digital media campaign is related to the Fashion, Real Estate, and Retail Services industries and contains 9 media assets. It was submitted about 1 year ago by Co-Founder: Amit Damani of Pixelfox.


Company: Phoenix Mills India
Brand: Phoenix Citadel
Advertising Agency: Pixelfox, Mumbai, India
Creative/Digital Agency: Pixelfox
Co-Founders: Amit Damani and Krutika Damani
Account Supervisor: Aditi Khetan
Client Servicing: Dhruv Sthapak
Post Production Lead: Jigar Thakar
Design Lead: Kamakshi Shirodkar
Graphic Designer: Sagar Bajpai, Pratibha Chimate
Copywriter: Tanvi Chhatwani
Animation: Rekha Yadav, Swapnil Gore, Manasi Sutar, Rohit Govekar
Editor: Latikesh Sutar
Business Team: Tanisha Jain


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