Description
Independent creative agency Joint has launched the latest instalment in its long-running campaign for Amazon Business, with a new film titled ‘Peter Piper’s path to perfection’.
Reimagining the classic tongue twister, the film introduces Peter Piper as a savvy entrepreneur determined to transform his modest pepper patch into a booming global business. With the support of Amazon Business, Peter streamlines his operations, expands his reach, and ultimately launches Peter’s Piping Hot Peppers, a nationwide retail success story.
Set to the sound of Run D.M.C.’s iconic track ‘Peter Piper’, the campaign brings the Peter Piper character to life. Adding energy, wit and cinematic flair to the traditional tongue twister. The spot marks another creative leap in a campaign that has previously reimagined figures like Bo Peep and Da Vinci.
Joint’s Chief Creative Officer, Algy Sharman, comments: “This is the campaign that keeps on giving. Rome, Da Vinci, pirates, Bo Peep and now Peter Piper. All epic stories, beautifully told.”
The film was brought to life by the directing collective Traktor through Stink, with post-production by Rascal, editing by Final Cut, and sound by Finger Music, Resister and Wave.
This professional campaign titled 'Peter Piper’s Path to Perfection' was published in United Kingdom in May, 2025. It was created for the brand: Amazon Business, by ad agency: Joint. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Agency - Joint
Ae Creative Officer - Algy Sharman
Creative - Lucy Kelly
Business Director - Nadia Singh
Account Director - Margot Rudolphe
Account Manager - Holly Nomafo
Strategy Director - Oli Stogdale
Joint Producer - Kate Grenfell
Production company - Stink films
Director - Traktor
Exec Producer - Andrew Levene
Stink Producer - Garfield Kempton
DOP - Suzie Lavelle
Production Designer - Agustin Moreaux
Production Manager - Alice Evans
1st AD - Jim Cole
Local production company - AFS
AFS Exec producer - Dale Kushner
Post Production - Rascal
Rascal Creative Director - Markus Lundqvist
VFX supervisor shoot - Ed Poulson
VFX lead - Chris Tobin
VFX Assists - Matt McDougal, Rich McKeand, Adam Maynard
Colourist - James Bamford
AFE Artist - Wil Colquhoun
CG Lead - Dan Newlands
CG Assists - Belinda Sandberg, Adam Ahlgren
Post producer - Ange Toner + Rosanne Crisp
Music supervision - RESISTER
Music production - Finger Music
Sound production - Wave Studios
Engineer - Tony Rapaccioli
Sound producer - Hils MacDonald
Voiceover casting - Kirsten Troy @ 750mph
Edit house - Final Cut
Editor - Ryan Beck
Assistant Editor - Ruby Browne
Edit producer - Nikki Porter
