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PETA

PETA: Boycott SeaWorld

Agency: Nim Shapira

Description

Right now, there’s an “orca” trapped in a semi-trailer truck that’s driving around San Diego. She’ll be there for a month as part of an optical illusion that PETA created to show spring breakers and everyone else in the city exactly why they should say, “Thanks, but no tanks,” to SeaWorld San Diego. Just like the orcas held captive at the abusement park, our gal has been shoved into a cramped box that feels like a bathtub to these far-ranging animals. And she’s telling everyone exactly what’s wrong and what they can do to help: “Collapsed Fins. Broken Teeth. Tiny Cell. Prisoner of SeaWorld. Don’t Go!”

This professional campaign titled 'PETA: Boycott SeaWorld' was published in United States in March, 2019. It was created for the brand: PETA, by ad agency: Nim Shapira. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 3 years ago.

Credits

Advertising Agency: Nim Shapira, New York, USA
Creative Director: Nim Shapira
Illustrator: Realmotion VFX
Additional credits: Design: Roe Shani

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