Description
The Swiss chemical company Syngenta floods Brazil with highly dangerous pesticides, which are also released into drinking water. A Brazilian artist portrayed the victims. The "Pesticide Portraits" were created: watercolors painted with water contaminated with pesticides.
This professional campaign titled 'Pesticide Portraits' was published in Switzerland in June, 2019. It was created for the brand: Public Eye, by ad agency: Freundliche Grüsse. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 7 media assets. It was submitted almost 4 years ago.
Credits
Advertising Agency: Freundliche Grüsse, Zurich, Switzerland
Creative Director: Pascal Deville, Samuel Textor
Art Director: Alain Aebersold, Mara Schwegler
Copywriter: Grégoire Vuilleumier
Illustrator: Renato Palmuti
Creative Production: Nadine Mojado
Film Production: Run Zebra Run
