Personal Space Experiment

Agency: DDB


KLM introduces their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment. Using candid camera.

This professional campaign titled 'Personal Space Experiment' was published in Netherlands in February, 2011. It was created for the brand: KLM, by ad agency: DDB. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 13 years ago.


Advertising Agency: DDB (RAPP) Amsterdam, The Netherlands
Creative Directors: Robin Pas, Alfred Petrie
Art Director: Joost van Middelaar
Copywriter: Sander van de Vlasakker

Ontario Power G...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.