KLM introduces their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment. Using candid camera.
This professional campaign titled 'Personal Space Experiment' was published in Netherlands in February, 2011. It was created for the brand: KLM, by ad agency: DDB. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: DDB (RAPP) Amsterdam, The Netherlands
Creative Directors: Robin Pas, Alfred Petrie
Art Director: Joost van Middelaar
Copywriter: Sander van de Vlasakker