Description
A visual metaphor for total cleanliness.
The Tide spray removes every trace of dirt — so perfectly that there’s literally nothing left to show.
When something is perfectly clean, there’s nothing to see.
The ad doesn’t just say Tide cleans — it shows what that looks like.
No effects, no extras — just the pure result.
This student campaign titled 'Perfectly Clean' was published in Federated States of Micronesia in November, 2025. It was created for the brand: Tide, by ad school: Inkubator ideja. This Print medium campaign is related to the Household Products industry and contains 2 media assets. It was submitted 22 days ago.
Credits
Advertising Agency: Inkubator ideja (Independent), Zagreb, Croatia
Creative Director: Antonio Tepić
Copywriter: Antonio Tepić
Art Director: Antonio Tepić
Designer: Antonio Tepić
