This campaign is a tribute to the timeless match of cookies and milk, specially crafted for those who come alive in the moonlit hours. It caters to the thrill of impromptu meet-ups, the introspective late-night study sessions, and the joy of serene, solitary indulgences. Whether it's a break from the books, a post-party wind-down, or a quiet moment under the stars, these perfect pairings are a nod to the small yet significant pleasures of the night.

This student campaign titled 'Perfect Pairings' was published in United States in December, 2023. It was created for the brand: Insomnia Cookies, by ad school: Southern Methodist University. This Design, OOH Outdoor, and Print media campaign is related to the Confectionery, Snacks and Food industries and contains 6 media assets. It was submitted 4 months ago.


Advertising School: Southern Methodist University
Art Director/Copywriter: Ross Yenerich
Professor: Mark Allen


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