Insomnia Cookies is marketed as the perfect late-night snack for college students. We have all had the experience of studying for so long, during the late hours of the night that we start to feel delirious. The main idea of our campaign is cookie hallucinations which is the idea that you are so tired from studying you can no longer focus on the subject at hand, instead, all you can think about is the sweet treat that would provide you with some comfort, satisfaction, and relief: a cookie. The math textbook depicts formulas of circles turning into cookies, the astronomy textbook depicts the planets in our solar system transforming into cookies, and finally, the science textbook depicts atoms morphing into cookies.
This professional campaign titled 'Insomnia Cookies' was published in United States in December, 2022. It was created for the brand: Insomnia Cookies, by ad agency: Southern Methodist University. This Digital medium campaign is related to the Food industry and contains 3 media assets. It was submitted 9 months ago.
Art Director/Copywriter: Caroline Soja
Art Director/Copywriter: Charlie Andrews