Perception Playground

Can we believe what we sense and think? The Museum of Science, Boston is inviting visitors to question reality in the most playful way with the launch of Perception Playground, the first flagship exhibition under the museum’s new Being Human spotlight. Designed to spark curiosity about the human brain and senses, the exhibit is supported by an integrated marketing campaign developed by integrated creative agency A&G (Allen & Gerritsen).
Visitors to Perception Playground will have the opportunity for a unique visual experience by the museum - influenced by what it means to be human. Through whimsical animation that appeals to all age groups, the exhibit encourages participants to question what their brains and senses tell them. Nothing is as it seems in Perception Playground.

A&G has developed the Perception Playground campaign, bringing a unique look and feel to the promotion of this new exhibit. The creative agency has displayed this animated work live over various platforms such as broadcast and social media, allowing viewers a glimpse into the distinctive feel that the exhibit evokes. As the first major exhibit in the Being Human spotlight, A&G highlights very deep and broad concepts exemplified by the exhibit, in a playful and childlike way that applies to all demographics.