Dove is famous for campaigns that encourage women's self-esteem regarding their natural beauty. However, many people are still wearing cosmetics just to feel a bit more beautiful. So, we turned the brand’s signature soap bar itself into a new kind of makeup that doesn’t encourage people to put on, but to wash off, because no makeup is the best makeup.
This student campaign titled 'Perception Palette' was published in United States in December, 2017. It was created for the brand: Dove, by ad school: Miami Ad School. This Print medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising School: Miami Ad School, USA
Tutor: Rajath Ramamurthy
Art Director: Cristina Gomez
Copywriter: Thanh Ngo