ADVERTISING

Ryobi

People and power tools that won't quit

Agency: Retroactive

Description

Landman is the first African female to qualify for The Dakar Rally's motorbike classification. She survived a life-threatening injury a few years ago where she was catapulted off her bike, ruptured her spleen, and eventually had to learn how to walk again.
Ryobi has been documenting Kirsten's Road to Dakar - which is hosted in Saudi Arabia from 5 - 17 January 2020 - via a monthly Facebook documentary series. To date, There has been more than $1m worth of PR generated by Kirsten's story, more than 8m South Africans reached, and most importantly, Ryobi has had 12 consecutive record months of sales.

This professional campaign titled 'People and power tools that won't quit' was published in South Africa in November, 2019. It was created for the brand: Ryobi, by ad agency: Retroactive. This Film medium campaign is related to the Electronics, Technology, House, Garden, and Retail Services industries and contains 1 media asset. It was submitted about 3 years ago.

Credits

Advertising agency: Retroactive, Johannesburg, South Africa
ECD: Mike Sharman
CD: Ben Karpinski
Production Company: 10th Street
Director: Samantha Nell
Executive Producer: Darren Kerr
Music and sound design: Audio Militia

Lincoln Financi...

ADVERTISING

iStock Essentials

Dog steals piece of food left on...

Artist: E_motion_media

iStock Signature

Man stealing a car by breaking t...

Artist: simonkr

iStock Signature

SLO MO thief smashing a car wind...

Artist: simonkr

iStock Essentials

Panning High Angle Shot of Handb...

Artist: Panda Stock

iStock Signature

Surveillance footage of a busine...

Artist: simonkr

iStock Essentials

Sneaky dog snatch piece of chees...

Artist: E_motion_media

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.