Peek-a-Wow : Century Jakkur Teaser

Teasers are many,
But this one teases most unconventionally.

From Bengaluru’s A-list real estate brand, Century Real Estate, comes an OOH and Digital campaign that almost reveal what’s coming to Jakkur. It lets you just about see it. And that “almost” does the heavy lifting.

Built on the Keyhole Effect, the idea taps into a simple human truth,
when we’re shown only a slice, our imagination runs wild. The bold slit treatment across billboards and digital screens offers fleeting glimpses of scale and spectacle, creating intrigue in a format that usually over-explains.

Even the copy plays along, twisting a familiar phrase into something loaded with excitement.

What was achieved,
Strong mental imprint. A build-up that transforms curiosity into traction.