Waiting on hold with AT&T is unbearable, and everyone knows it. Verizon has a huge selection of tech accessories, but no one seems to know it. The solution? Get AT&T customers to film their ridiculously long hold times, and turn those minutes into a percentage off tech accessories from Verizon. 15 minutes on hold? 15% off tech accessories, and so on. It finally pays to wait.

This student campaign titled 'Pays to Wait' was published in United States in April, 2023. It was created for the brand: Verizon, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 6 media assets. It was submitted about 1 year ago.


S.I. Newhouse School of Public Communications
Art Director: Charlotte Shea
Copywriter: Brooke Hirsch
Instructor: Mel White

Águas Guariroba


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