From good to the BEST

Motion Array has just released their newest commercial based around the idea that their product serves as a creator’s very own personal assistant. Today, many creators are responsible for every stage of their content’s production and promotion, including the idea, music, art, editing and more — and this is where Motion Array comes in. Each creator has their own unique style and niche within the market, and in such a fast-paced industry, they also need to create videos quickly, without compromising on their vision.

The commercial features a pair of hands magically appearing from the creator’s screen as a visual metaphor for the way in which Motion Array makes a creator’s job easier. It helps them produce content faster, and all without settling for anything but the best. The commercial was filmed using a range of creative solutions, similar to how a creator has to work with a little ingenuity in order to achieve exciting new results. The hands, the clock, and everything else seen on screen were all present on set and completely authentic, so that minimal VFX would need to be added during post-production. And of course, all titles and transitions were pulled directly from Motion Array.