PAYPAL TURKEY DASH. 8 TURKEYS. 8 UK CHARITIES. 1 EPIC, FUND-RAISING RACE.
To raise awareness of their charity giving fund, PayPal created the PayPal Turkey Dash. A fund-raising platform idea to raise money for 8 UK Charities which culminated in a 2-minute televised race. The more people donated to train a charity turkey on the campaign microsite, (turkeydash.co.uk)the faster it ran in a televised Turkey Dash. Along with awareness spots for the campaign each charity also got their own ad to get support behind their charities racing turkey.
This professional campaign titled 'PayPal Turkey Dash' was published in United Kingdom in December, 2017. It was created for the brand: PayPal, by ad agency: CP+B. This Digital medium campaign is related to the Finance industry and contains 12 media assets. It was submitted almost 6 years ago.
Advertising Agency: CP+B, London, UK
Creative Director / Copywriter: Dave Newbold
Creative Director / Art Director: Jim Eyre
Directors: Darren Dubicki, Andy Lavery
Head of Production: Chris Chapman
Head of Business Affairs: Susan Grant
Head of PR: Trudi Harris
Business Director: Mark Boyd
Head of Tech: Alex Budin
Head of UX: Chun Tung
Head of Planning: Nicole Frost
Planner: Emma Banks
Acc Manager: Grace Albrow
Head of Design: Hugh Tarpey
Designers: Luke Snedden, Kat Wozniak
Production Company Producer: Jason Bartholomew