GPI Holding

Pay for the air you breathe

Agency: Leavingstone


To change drivers harmful habits and promote eco-friendly insurance package, we established a fake law enforcement agency Ecopolice and spread rumours that Georgian government was going to tax air.

This professional campaign titled 'Pay for the air you breathe' was published in Georgia in April, 2015. It was created for the brand: GPI Holding, by ad agency: Leavingstone. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 8 years ago.


Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Directors: Levan Lepsveridze, Giorgi Avaliani
Executive Producer: Natia Gogia
Art Director: Ia Darakhvelidze
Strategic Planner: Salome Zhvania
Digital Director: Vakho Vakhtangishvili
Web Developer: Giorgi Maisuradze
Web Designer: Oto Prangishvili
Digital Advertiser: Pavle Gabritchidze

Espaço Clara Luz


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