Agency: We Are Social


Despite an increased awareness around cybersecurity, nowadays too many people continue to use extremely simple passwords that are easily cracked.

But creating a secure password is easier than people think. It doesn't have to be too complex. It just has to be long. Like a passphrase: a password composed by multiple words.

On the occasion of World Password Day​​, Barilla invited everyone to upgrade their old passwords and create stronger ones (yet easy to remember) using their favourite pasta dishes, perfect examples of passphrases.

It's more than a password: it's a PASSTAWORD.

This professional campaign titled 'PASSTAWORD' was published in Italy in May, 2023. It was created for the brand: Barilla, by ad agency: We Are Social. This Digital medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 1 year ago.


Agency: We Are Social
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Directors: Stefano Cucinotta, Andrea Fumagalli
Creative Supervisor: Alberto Mora
Senior Art Director: Camillo Addis
Editorial Director: Giuseppe Schiavone
Editor: Carlotta Missaglia
Writer: Francesca Stelluti
Head of Client Services: Miguel Lima
Senior Account Director: Paola Tonetti 
Account Manager: Nicole Mattuzzi
Senior Account Executive: Francesca Rutigliano
Account Executive: Andrea Gori​​​​​​​

Territorio de Z...


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