Heineken opens your world. So we went all out to prove it, sending one man to Inner Mongolia with the challenge of making his way back home to Bangkok with no money, no map, just Heineken. He had to exchange Heineken for a lift, exchange Heineken for directions and even exchange Heineken with a Inner Mongolian wrestler, all in the name of adventure, and beer.
This professional campaign titled 'Passport' was published in Singapore in August, 2012. It was created for the brand: Heineken, by ad agency: Iris. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted about 11 years ago.
Advertising Agency: iris, Singapore
Creative Directors: Subha Naidu, David Brown
Art Directors: Malcolm Wee, Melvin Lim, Regina Chan
Copywriter: Khairul Mondzi
Director: Firecracker Films
Sound: SongZu Singapore