Pass the Parcel

Agency: Cummins


To celebrate their 9th Birthday, Virgin Blue created the world's biggest game of pass the parcel. A 3D present invites people to 'unwrap' him and performs a bit of a striptease as he takes off a layer. By playing, people have the chance to win prizes and can increase their chances by passing the parcel onto their friends. After they play the game, people are directed to 'unwrap a hot fare' at the 9th Birthday Sale.

This professional campaign titled 'Pass the Parcel' was published in Australia in August, 2009. It was created for the brand: Virgin, by ad agency: Cummins. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: CumminsNitro, Brisbane, Australia
Creative Directors: Nancy Hartley & James Burchill
Art Director: Lisa Dupre
Copywriter: Marianne Harvey
Digital Creative / Art Director: Garth Sykes
Digital Designer / Developer: Tim Welsh
Digital Producer: Jason Kibsgaard
Digital Account Director: Adam Ford
Flash Developer: Wayne McFetridge
Account Manager: Stephanie Luxmoore
Agency Producer: Imogen Dick
Production & VFX: Airbag Productions
VFX Producer: Nick Wright
VFX Director: Travis Hogg
Lead Animator: Eoin Cannon
Technical Director: Jonathan Freisler
Music Composition: Cinematic Soundtracks
Sound Designer: Mike Lange



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