Description
100 years of cutting through sweetness. To celebrate a century of Paso de los Toros, the brand brings back one of its most iconic faces: Diego “Ruso” Pérez. A campaign that revisits its unmistakable attitude, proving that after 100 years, Paso de los Toros is still charging straight at thirst.
This professional campaign titled 'PASO DE LOS TOROS ‘100 Years’' was published in Uruguay in August, 2026. It was created for the brand: Paso de los Toros, by ad agency: Publicis Impetu. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 27 minutes ago by Production Company: APa! Films.
Credits
Client: Paso de los Toros
Agency: Publicis Impétu
Director: Mariano Nante
Executive Producers: Nicolás Zabaleta and Andrés Pepoli
AD: Sebastián Faraldo
Head of Production: Andrés González
Production Assistant: Vico Cardozo
DF: Adrián Nogueira
1st AC: Leandro Gómez
2nd AC: José Bónica
Gaffer: Sebastián Chappe
Electricians: Quique Pérez and Héctor Rodríguez
Key Grip: Marcel Tizón
Grips: Agustín Tizón and Diego Deambrosi
Van Driver: Rafael Catau
Generator Operator: Ioston
Art Director: Cecilia Guerriero
Art Assistant: Nadia Pereyra
Prop Masters: Roberto Cinegotti and Marcelino Carballo
Art Department Assistants: Richard and Matías
Costume Designer: Verónica Mosquillo
Costume Assistant: Sandra Gómez
Hair & Makeup: Agustina Pérez Goyeneche
Location Manager: Pablo Schulkin
Location Scout: Carlos Schulkin
Sound Recordist: Fernando Serkhochian
Editor: Martín Leal
Post-production/FX: Galgo
Colorist: Fernando Dromer
Casting: Doble Click
Talent: Este o Este, Valentino, Diego Ríos, Face, and FyC
Celebrity: "Ruso" Pérez
Transport: Pedro Barbé
Equipment Rental: Musitelli
Equipment Rental: Solutions and Don Obdulio
Catering: Watermelon
