Pasión Subterránea



With 2 dates to define the champion of the Chilean soccer league, Cobresal, a small mining team from the north, played the qualification to Copa Libertadores against a classic rival: Universidad de Chile.

If the mining team won, it directly classified to the most important Cup on the continent and in passing was approaching the title.

To celebrate the best campaign in its history, we projected the game for the first time in history in the most representative place for its fans: The Mine.

This professional campaign titled 'Pasión Subterránea ' was published in Chile in January, 2024. It was created for the brand: TNT SPORTS, by ad agency: DDB CHILE. This Digital, Experiential, and Film media campaign is related to the Sports industry and contains 1 media asset. It was submitted 3 months ago.


DDB Chile: Santiago, Chile
President & CCO DDB Chile: José Ignacio Solari
Creative Director: Cristián Montegu
Art Director: Jorge Correa / Patricio Rabinovich / Jorge Varela
Copywriter: Jonathan Díaz / Catalina Chocair
Production: Brutal Collective
Productor ejecutivo: Ismael Mora
Director: Pepe Garrido
Post Production: Mostro Squad
Sebastián Aránguiz: Sr Manager Creative Services Sports · Warner Bros. Discovery

Governo de Mato...
Geico Insurance


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