Description
Thanksgiving is a cherished time for family traditions, including the President’s turkey pardon, which dates back to the Civil War.
This Thanksgiving, Last Prisoner Project — a national, nonpartisan nonprofit — and Sid Lee are launching a new campaign titled “Pardon People. Not Poultry.,” which aims to highlight the thousands of Americans who sit in prison for unjust cannabis offenses.
President Biden has an opportunity to fulfill the promise he ran on: to use his clemency power to release every last federal cannabis prisoner before the end of his term, yet many remain incarcerated.
The idea is a simple, yet powerful call to action: prioritize pardoning Americans over a bird.
The campaign video juxtaposes images of pardoned turkeys with individuals awaiting justice, directing viewers to peoplenotpoultry.com where they can advocate for real change with just a few clicks.
On the website, people can scroll through the list of real Americans who are still imprisoned on cannabis charges to hear their stories and demand justice from the President. When a name is selected, a letter will be sent to president@whitehouse.gov calling for their pardon.
The national campaign, now live on OLV, Web, and Social, marks Sid Lee’s first collaboration with Last Prisoner Project.
This professional campaign titled 'Pardon People. Not Poultry' was published in United States in November, 2024. It was created for the brand: Last Prisoner Project, by ad agency: Sid Lee. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Sarah Gersten - Executive Director & General Counsel, LPP
Stephen Post - Strategic Communications Manager, LPP
Jason Ortiz - Director of Strategic Initiatives, LPP
Joe Dawson - EVP, Growth & Marketing
Ali Stewart - EVP of Creative, North America
Susie Lee - Executive Creative Director
Matthew Fraracci - Executive Creative Director
Brennen Robinson - Sr. Art Director
Jake Hulsebosch - Sr. Copywriter
Osman Rahmani - Sr. Copywriter
Matthew Beaubien - Designer
Tim Yule - Production Designer
Jo Catalfo - Group Account Director
Amarah Ali - Account Supervisor
Jennifer Stack - Head of Content
Taylor Stone - Content Manager
Jen Mete - Head of Production, Toronto
Trisha Dela Crus - Producer
Emily Torontow - Post Production Producer
Mac Thomson - Sr. Motion Designer/Online Artist
Justin Hewitt - Sr. Creative Services Manager
Kyra Cohen - Executive Creative Services Director
Ti-Leng Thang - Director, Digital Production
Anne Simard - Sr. Project Manager
Jean-Phillipe Robin - Front-end Developer
Jonathan Brule - Full-stack Developer
Nico Wlock - Senior Strategist
Simon Perras-Dyotte - IT Technician, Digital
Patrick Freedom Mayer - Lead Creative Developer
