Sindoor and Hindu Culture

Agency: Keyline Digitech

Parampara Ayurved's Liquid Sindoor


A dash of vermilion powder or sindoor is an integral part of years-old Hindu culture and is considered the holiest mark as a bride begins her new life and validation as a married woman. Interestingly, this ritual of validation dates back to the Harappan civilization where women began wearing sindoor, as a prominent mark of being married, and not being persuaded by other males. The folklore story of Goddess Radha and Sita who wore Sindoor as a devoted wife or bride is also testimony to this idea. We have designed this creative for one product category of our beauty brand client ‘Parampara’ keeping in mind the emphasis on Sindoor in Hindu culture.

This professional campaign titled 'Sindoor and Hindu Culture' was published in India in July, 2022. It was created by ad agency: Keyline Digitech. This Design and Digital media campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 1 year ago by Keyline Digitech of Keyline Digitech.


Advertising Agency: Keyline Digitech
Production Company: Kolkata, West Bengal, India
Company Founder : Mr Subrata Kundu
Art Director: Mr Amalesh Das
Copywriter: Mr Sudip Dutta Gupta, Ms Poulami Mitra


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