In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.
This professional campaign titled 'Parachute' was published in Switzerland in September, 2008. It was created for the brand: Mini, by ad agency: FCB. This Outdoor medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 15 years ago.
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography / 3DArt: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost